Many people who want to start an e-commerce business are faced with a choice: create a full-fledged online shop or use a lending site. Step Link Platform Inc. marketers have analysed what the difference is between the two and which is better for business.
What is the difference between a Landing Page and an online shop
Format. Landing page is a long page with different blocks: text, video, photos, infographics, etc. That is, all the necessary information is placed on one page.
In an online shop, the information is distributed on different pages, there are many of them and you need to ‘walk’ through them in search of the right product. This can reduce the level of conversion, because going from page to page, users can get ‘lost’ (if you have a bad UX/UI) and not reach the ‘order’ or ‘buy’ button.
Targeted action. A landing page always has a button that encourages the customer to perform an action: fill out a form, place an order, subscribe to a newsletter, join a group in a social network, etc. An online shop can also have such buttons, but they are not a key element.
Navigation. A traditional online shop has a side and main menu, which can be used to switch between pages. There is no navigation on the landing page, because everything is placed on one page. But this is specially done to keep the user's attention on one product or service and not to scatter it to other offers.
Advantages and disadvantages
Among the positive characteristics of lendinganding Step Link managers attributed the concentration on a single product or service, so they are easy to create and manage. The possibility of quick creation is due to the fact that for lending does not need to design a catalogue of goods, unlike an online shop.
Among the disadvantages of lending highlight the short life cycle, difficulties in promotion and the need to attract traffic by paid methods.
An undeniable plus of the online shop - the ability to offer a much wider range of products. This attracts more customers. But from this advantage follows a disadvantage - it takes more time to create and launch. You will also have to spend a lot of effort and money to fight with competitors, because there are a lot of online shops and all fighting for the attention of potential customers.
Which to choose?
So, the experts at Step Link dropshipping have looked at the differences between an online shop and a lending site. Which is better to choose? The fact is that they fulfil different functions: an online shop is designed to inform customers about the range of goods and services, while a lending site is designed to quickly convert potential customers into actual ones. If you want to achieve results in a short period of time, then choose a lending. It will allow you to receive orders as quickly as possible. If you have a large assortment of goods, you want to work with SEO and are ready to wait for the result, then you can choose a classic online shop. In addition, it is possible to combine the use of lending and online shop. For example, to promote and advertise a separate product from the range of the shop.
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