A customer is about to make a purchase, but at the last moment changes his mind. This problem is familiar to all online shop owners without exception. Marketers of platform Step Link dropshipping have listed the main reasons for refusal to buy on the site. Try to eliminate these problems and the probability of completing the transaction will increase, as well as your profit.
Poor design of product cards
Product presentation on a website is an important part of the sales process. If catalogues and product cards are poorly designed (small or low-quality photos, description does not reflect the merits of the product, etc.), it can drive customers away from your online shop. High-quality product card design is especially important if the product is complex, such as electronics.
Solution: hire a professional photographer, take high-quality photos, write proper product descriptions. Video reviews will also be an advantage. You can also make three-dimensional 3D models of the goods.
The price does not correspond to the market price
Today, when prices change quickly, you need to keep an eye on competitors and timely change the prices on the site. You can blame it on the advertising adjuster, marketer or site promotion specialist, but it turns out that the prices should have been corrected a long time ago.
Solution: keep an eye on the prices on competitors' sites and adjust them in your shop in time.
Complicated order placement
When ordering on websites it is quite often required to fill in a large number of fields. This creates additional difficulties for the visitor of the shop. He may simply close the page and go to your competitor for the purchase.
Solution: on the site ask only for name, phone number and email. The rest can be found out during a call to clarify the order.
Expensive shipping
Step Link Platform Inc. experts say that high shipping costs scare people away, especially if it is revealed at the last stage of checkout.
Solution: inform people about shipping costs at the first steps of the checkout process. Make information about shipping conditions clearly visible on the website.
Website Registration
Yes, there are still online shops where you have to register on the site before you buy, and you have to provide a lot of information.
Solution: for registration use the data that the customer enters during order placement: first name, surname, phone number, e-mail. After the purchase, you can send a login and password to e-mail to enter your personal cabinet.
Technical problems
Unfortunately, no one is immune to problems with the server or the site of the online shop. It happens that because of the failure it is impossible to place an order. Therefore, the buyer goes to another e-commerce site.
Solution: check the checkout system yourself daily, make test orders on the site.
Complicated return system
Complicated or incomprehensible to the client return system can be a reason for cancellation of the purchase. Similarly - lack of information on the site about the conditions of return.
Solution: clearly describe on the site the procedure for returning the goods, place this information so that it is clearly visible to the visitor. Also repeat it on the last step of the purchase checkout.
For other useful articles on dropshipping and e-commerce, read Step Link's blog: https://www.step-link.ca/blog.
Comments